Custom business systems
Growth shouldn't mean more admin.
Marketing that works creates a new problem: more enquiries, more quotes, more follow ups, more things to keep track of. In most product businesses that lands on one person and a spreadsheet.
We build the systems behind the marketing. Enquiry handling, quoting, CRM, client portals and the automations between them, designed around how your team already works rather than forcing you into someone else's software.
Who this is for
- 01Businesses where leads arrive by phone, email, DM and form, and nobody has the full picture
- 02Wholesalers managing trade accounts, price lists and reorders by memory
- 03Manufacturers quoting from templates that live in one person's laptop
- 04Owners who want to know what's in the pipeline without asking three people
How we build systems
- 01
We watch how the work really happens
Not how the process document says it happens. We sit with the people doing it and map the actual steps, workarounds and bottlenecks.
- 02
Design around the business, not the software
We pick or build the right tools for your size and industry, and shape them to your language, your stages and your reports.
- 03
Connect everything that should talk
Website forms, ads, email, calendar, accounting. Leads and jobs move without someone re-typing them.
- 04
Train, launch, refine
Your team learns it properly, we watch how it's used for the first month and adjust. Systems that nobody uses aren't systems.
What we build
We use these systems ourselves. The lead centre behind this website, the daily digest, the follow up flows: all built by us, for us, then refined with clients. We know what breaks and what actually gets used.
- Custom CRM and sales pipelines
- Enquiry and lead handling with instant notifications
- Quoting and proposal tools
- Client and trade customer portals
- AI assistants for summaries, drafts and follow ups
- Dashboards the owner actually looks at
- Automations between the tools you already pay for
Questions we get asked
- Do we have to change the software we use?
- Not necessarily. We often connect and improve what you have. If something genuinely isn't fit for purpose we'll say so and explain why.
- Is this only for bigger businesses?
- No. Some of the most useful systems we've built are for teams of three to ten where one lost enquiry a week is a real cost.
- How is this related to marketing?
- Marketing creates the enquiry. The system decides whether it turns into a customer. We build both because we've watched too many good leads die in an inbox.
- Can you work with our accountant or bookkeeper's tools?
- Usually, yes. Xero, MYOB and most invoicing tools connect well. We'll confirm before we start.
Your business already has a story.
We just need to find it.
Tell us what you're building, where you're trying to take it and what's getting in the way.
Tell us about your business.
You don't need to know exactly what marketing you need. Tell us where the business is now, where you're trying to take it and what's getting in the way. We'll take it from there.
Send an enquiry
A few details and we'll reply by email.