Food packaging · 01
Gorilla Packaging
- The situation
- Gorilla Packaging makes custom packaging locally in Australia. The work was excellent, but online they were effectively invisible, relying almost entirely on referrals to win new business.
- What we noticed
- They'd quietly produced a huge amount of impressive work for their clients that nobody outside the room ever got to see. A full portfolio was sitting there, completely hidden from the market.
- The idea
- Build a content strategy made specifically for their business, organic only to start, that put the work they'd already done in front of the right people.
- What we created
- An organic content plan that turned their existing client work into scroll-stopping posts, showing the quality, the range and the custom detail behind every job.
- What happened
- Within the first few posts they'd already picked up 10 Instagram leads and packaging enquiries coming straight through the DMs.