Food marketing agency · Australia
We're a food marketing agency because we came from one.
Food is where Viral Vision Media started. Angela worked full time in her family's food manufacturing business from 16, and most of what we believe about marketing comes from watching products get developed, made, sold into retailers and picked up by customers.
So when we talk to a food business, we already understand the margins, the shelf life, the buyer meetings and why Friday afternoons are chaos. We don't need it explained. That lets us get straight to the stories.
Food businesses we work with
- 01Food and beverage manufacturers
- 02Distributors and cold chain operators
- 03Wholesalers supplying food service and retail
- 04Independent grocers and specialty food retailers
- 05Producers, growers and makers selling direct and wholesale
- 06Cafés, bakeries, restaurants and venues
- 07Food safety consultants and laboratories
The problems we see most
- The product is excellent but the brand looks smaller online than it is in real life
- The retailer or the stockist gets all the credit and all the customer relationship
- Marketing happens in bursts around a trade show, then goes quiet for months
- Nobody has time to film, so there's nothing to post and nothing for the sales team to send
What your customers actually care about
- 01Can you make it consistently, at volume, on time
- 02Is it safe, traceable and made somewhere they'd be happy to show their customers
- 03Who are the people behind it, and would they be easy to deal with
- 04Does it taste, look and sell the way the pitch promised
What food marketing looks like with us
- 01
Show the making
The production line, the prep, the testing. Customers trust what they can see, and buyers want to know you can deliver at volume.
- 02
Put the people forward
The founder, the head baker, the driver who's done the same run for 12 years. People buy from people, especially in food.
- 03
Speak to trade and consumer differently
A category buyer and a home cook need different things. We build content and pages for both without diluting either.
- 04
Back it with paid and systems
Once the story is working, we amplify it with Meta ads and make sure every trade enquiry is followed up properly.
How we can help
There are marketing agencies with food clients. There are very few built by people who have worked a production line, argued about a retailer's terms and watched a product they helped make land in someone's trolley. That background is in everything we do.
- Content production on site
- Social media management
- Meta and Google advertising
- Websites with trade and consumer paths
- Wholesale ordering portals and CRM
- Launch campaigns for new lines and new retailers
Content that works for food brands
- A day on the production line
- How the recipe was developed
- Meet the maker
- New line launch
- Behind a retailer delivery
- Ingredient sourcing story
- The quality check nobody sees
Questions we get asked
- Do you only work with Sydney food businesses?
- We're based in Sydney and film across NSW. Strategy, paid advertising, websites and systems work happens with food businesses anywhere in Australia.
- We sell wholesale only. Is social media worth it?
- Yes, differently. Buyers and their teams are on Instagram and LinkedIn too, and an active, credible presence makes the sales call easier. We'll build for that audience rather than chasing consumer likes.
- Can you help with a new product launch?
- That's one of our favourite jobs. Content from development through to first delivery, a launch campaign and the follow up system to turn interest into accounts.
Your business already has a story.
We just need to find it.
Tell us what you're building, where you're trying to take it and what's getting in the way.
Tell us about your business.
You don't need to know exactly what marketing you need. Tell us where the business is now, where you're trying to take it and what's getting in the way. We'll take it from there.
Send an enquiry
A few details and we'll reply by email.