Manufacturing marketing agency
The factory floor is the most convincing thing you own.
We grew up marketing food manufacturers, and the same truth holds across manufacturing: the business is impressive in person and invisible online. The capability is real, the people are skilled, and none of it reaches the buyer until a rep gets in the room.
We film the floor, make your capability obvious and build the marketing around how industrial buyers actually decide, so you're on the shortlist before the first call.
Manufacturers we suit
- 01Contract and custom manufacturers
- 02Industrial and component manufacturers
- 03Plastics, metal and materials processors
- 04Fabrication and engineering businesses
- 05Manufacturers selling to other businesses on long cycles
The problems we see most
- Decades of capability sit behind a website that's barely changed in years
- Buyers can't gauge your scale, quality or fit without a meeting
- Everything rides on referrals and a couple of long-standing accounts
- Skilled roles are hard to fill because nobody outside knows what you do
What an industrial buyer needs to believe
- 01You can hold tolerance, quality and consistency at volume
- 02Your capacity and lead times fit their project
- 03You've handled work like theirs before
- 04You'll communicate and deliver without being chased
What we do for manufacturers
- 01
Film the floor and the capability
Machines, processes, finished parts and the people who make them. Capability you can see beats capability you have to describe.
- 02
Make quality and capacity legible
Tolerances, certifications, throughput and the systems behind them, explained for the people who specify and the people who sign off.
- 03
Build a capability website
Structured around what buyers search for, with process pages, case examples and a clear path to an enquiry or RFQ.
- 04
Support long B2B cycles
A CRM and follow up flows for quotes, samples and specifications so slow decisions don't become lost ones.
Typical work
Our background is food manufacturing, but the instinct transfers: find the 20 seconds on the floor that makes a buyer trust you, and show it. Manufacturing is full of those moments and almost nobody films them.
- Factory and process video
- Capability and process explainer content
- Capability website with RFQ flows
- LinkedIn management and campaigns
- Recruitment and culture content
- CRM for long cycle B2B sales
Content that works for manufacturers
- A part from raw material to finished
- Inside the process
- Meet the people on the floor
- A tricky job solved
- Quality and certification explained
- Why customers stay
Questions we get asked
- We're not food. Are you still the right fit?
- Yes. Food manufacturing is where we started, but the approach, making capability visible and supporting long B2B sales, works across manufacturing. We'll be upfront if your sector needs something we can't do well.
- Can this help us hire as well as sell?
- Absolutely. Showing what it's really like on the floor is one of the best recruitment tools there is, and it's the same footage that wins customers.
Your business already has a story.
We just need to find it.
Tell us what you're building, where you're trying to take it and what's getting in the way.
Tell us about your business.
You don't need to know exactly what marketing you need. Tell us where the business is now, where you're trying to take it and what's getting in the way. We'll take it from there.
Send an enquiry
A few details and we'll reply by email.