Food wholesalers
Marketing for food wholesalers who sell on relationships, not discounts.
Food wholesale is won on range, reliability and the person on the other end of the phone. The problem is that a new buyer can't see any of that from your website, and your reps can only be in one place at a time.
We build the marketing that does the introduction for them: content that shows a real, well run operation, a trade site that answers the buyer's questions and campaigns that reach the accounts you actually want.
Food wholesalers we suit
- 01Food and beverage wholesalers
- 02Ingredient and raw material suppliers
- 03Specialty and imported food wholesalers
- 04Wholesalers with both trade and direct to consumer arms
- 05Family wholesale businesses modernising how they sell
The problems we see most
- Everything depends on reps, and reps can only hold so many relationships
- A strong range and reliable supply never show up anywhere a buyer can find them
- Price lists, minimums and reorders are managed from memory and spreadsheets
- The business looks dated online next to competitors who've invested in it
What a trade buyer is weighing up
- 01Is the range deep enough to make you their main supplier
- 02Will supply stay reliable when they scale
- 03Are the terms, minimums and ordering process easy to live with
- 04Can they trust you over the supplier they already use
What we do for food wholesalers
- 01
Make the operation visible
Warehouse, range, people, systems. The things that make a buyer feel safe placing a first order.
- 02
Build a trade site that works like a good rep
Clear categories, capability pages, easy quote and account requests, and an ordering portal for existing customers.
- 03
Reach buyers where they are
LinkedIn for decision makers, Meta for owner operators, targeted by industry and area.
- 04
Systematise the follow up
A CRM for account based selling: samples, price lists, reorder reminders and the history behind every relationship.
Typical work
Angela's family business sold wholesale into major retailers. We understand terms, minimums, credit applications and the long game of keeping an account. That shapes how we market wholesalers.
- B2B content production
- Trade website and ordering portal
- LinkedIn and Instagram management
- Targeted Meta and LinkedIn campaigns
- CRM and account management systems
- Sales collateral that matches the brand
Content that works for wholesalers
- Inside the warehouse
- The range, category by category
- Meet the account team
- A new supplier or line
- How ordering works
- Why accounts stay with you
Questions we get asked
- Is social media really relevant for B2B food wholesale?
- Yes, when it's aimed at the right people. Buyers research suppliers. An active, credible presence backs up your reps and keeps you in mind between orders.
- We have reps. Won't this replace them?
- No. It makes their job easier. Warmer introductions, better collateral and a CRM that remembers what they don't.
Your business already has a story.
We just need to find it.
Tell us what you're building, where you're trying to take it and what's getting in the way.
Tell us about your business.
You don't need to know exactly what marketing you need. Tell us where the business is now, where you're trying to take it and what's getting in the way. We'll take it from there.
Send an enquiry
A few details and we'll reply by email.