Case study · Food packaging
From referral-only to a feed that brings in leads.
Gorilla Packaging makes custom packaging locally in Australia. The work was excellent but they were effectively invisible online, relying almost entirely on referrals. We built an organic-only content strategy around the work they'd already done, and within the first few posts they'd picked up 10 Instagram leads.
- The situation
- Gorilla Packaging makes custom packaging locally in Australia. The work was excellent, but online they were effectively invisible, relying almost entirely on referrals to win new business.
- What we noticed
- They'd quietly produced a huge amount of impressive work for their clients that nobody outside the room ever got to see. A full portfolio was sitting there, completely hidden from the market.
- The idea
- Build a content strategy made specifically for their business, organic only to start, that put the work they'd already done in front of the right people.
- What we created
- An organic content plan that turned their existing client work into scroll-stopping posts, showing the quality, the range and the custom detail behind every job.
- What happened
- Within the first few posts they'd already picked up 10 Instagram leads and packaging enquiries coming straight through the DMs.
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